Within hours of sharing this makeup experience, it was shown to hundreds of thousands of people on their “For You” pages, the cornerstone of TikTok. It wasn’t obvious to her why this particular post was suddenly so visible, except that TikTok’s recommendation algorithms had done so.
Make it big
Since the launch of TikTok in China in 2016, it has become one of the fastest growing social media platforms around the world. It was downloaded over 2.6 billion times globally and has 100 million users in the USA. And the unique way it finds and delivers content is a big part of its appeal.
The “For You” page is what most of the creators of TikTok think the app is different from other social media platforms because anyone can become famous there. Good content is rewarded faster, supercharged by algorithms that show users an endless stream of videos to suit their tastes. While other social media platforms promote viral content with mass appeal, TikTok’s algorithms have been shown to be particularly adept at plugging creators into niche communities that share interests, hobbies or a particular identity. .
A video’s chances of ending up on your “For You” page are determined by, among other things, the captions, sounds, and hashtags it contains. And just like any other social media platform, what TikTok chooses to show you depends on how you use the app, what videos you liked, what content you create. The difference is that TikTok is better at it.
Already popular creators find it easier to grab attention, but TikTok doesn’t directly factor a creator’s tracks or viral history into determining what content to sow where. That’s why the “For You” pages mix viral hits with new videos from unknown creators, some of which only have a few views.