Amazon is teaming up with the NFL to fill a gap in its online store by making the vast majority of league fan gear available for purchase. It’s hard to ignore the timing of the reconciliation, which comes in the wake of Amazon’s exclusive take Thursday night football rights for its Prime Video service. The 10-year broadcast deal starting in 2023 is reportedly costing it $ 1 billion a year. According to AthleticIt is unclear whether the addition of the new product is part of a pilot program or a long-term agreement as both sides declined to provide more details, including information on financial data.
Amazon began adding thousands of additional NFL products on Wednesday, such as replica jerseys and side hats. New brands now available include NFL Pro Line, Fanatics Branded, New Era, Outerstuff, and ’47 Brand. Amazon has created a dedicated NFL section on their site and you can choose your favorite team on the fanshop to customize the results.
By expanding its selection of official NFL merchandise, the retailer is essentially targeting fans who will inevitably sign up for Prime to watch its exclusive games. This move is like a microcosm of its larger strategy: to push attracted customers to its affiliates or its Prime benefits – whether players on Prime Gaming or frenzy watchers on Prime Video – to its primary e-commerce business.
An Amazon spokesperson said, “Amazon continues to work with the NFL to improve our customer experience, and we look forward to expanding our NFL product assortment.”