Itch.io will not decrease game sales on May 14


This Friday, May 14, the showcase of the independent game Itch.io will hold its very first Creators day. The marketplace will forgo its usual reduction in sales, with 100% of all transactions on that day – after taxes and payment processing fees – going straight to creators. Effectively, that makes Creator Day a Bandcamp Friday for video games. Launched last year, the initiative saw fans pay more than $ 52 million directly to artists and labels. “We hope to make this a regular event to give developers an excuse to share and promote their work,” Itch.io says of Creator Day.

As Polygon points out, Itch.io is already an outlier in the industry. Since 2015, the company has employed a open revenue sharing model which allows sellers to decide how much of their income they share with the business. By default, Itch.io reduces sales by 10%, but developers can set this number between zero and 100%. When Friday arrives, sellers won’t need to change anything in their account settings to participate in Creators Day. The industry standard is 30% – although some companies like Epic and Microsoft take a less substantial cut on PC. The revenue sharing models – and what is the reasonable amount platform owners have to take away from developers – has been one of the main issues at play in Epic’s. ongoing legal battle with Apple.

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