When Apple brought in former HTC design chief Scott Croyle last year, it wasn’t clear why. It now appears that part of his job is to help design Beats devices.
Design company Ammunition continues to work on Beats products, but Croyle is now a point of contact between the studio and Beats, according to 9to5Mac. New Beats products are said to be in the works, and the team has reportedly researched audio products from other companies. It appears that Croyle is not working full time on Beats, but is sharing his tasks between the brand and Apple. Engadget has contacted Apple for comment.
Although Beats has released many solid in-ear options In recent years, the design of in-ear headphones hadn’t changed much until the 2019s. Beats Solo Pro. Having a respected designer at the helm could lead to more distinct or innovative Beats devices in the near future.
Croyle worked on Android products for over a decade before moving to Apple. He supervised devices like the HTC One M7 and M8 front to move on at Nextbit, where he worked in the cloud Nextbit Robin smartphone. Several months later Razer bought Nextbit, Croyle left for a studio called Attic, where he stayed for almost three years. He joined Apple as a director in April 2020, as reported on his LinkedIn profile.
Along with Croyle’s announced appointment as Chief Design Officer of Beats, Apple has shaken other aspects of the audio brand leadership over the past year. Former Chairman of Beats, Luke Wood resigned of the job when Apple hired Croyle. Apple Music chief Oliver Schusser took over the division.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through any of these links, we may earn an affiliate commission.