EU law currently bans more than 1,300 chemicals previously used in cosmetics, now known or suspected to cause cancer, reproductive harm or mutations (Campaign for Safe Cosmetics).
From skin irritation to allergies and worse yet, the continued awareness of the side effects of chemicals on the skin is fueling the exponential growth of the natural and organic skin care product market.
Valued at USD 10.84 billion in 2019 (Grand View Research), the natural skin and hair care market is expected to grow at a compound annual growth rate of 5% from 2020 to 2027. Still a relative decline in the ocean global skin care market, which is expected to reach $ 155.8 billion in 2021 (Statista), natural skin and hair care company, VATA, plays its role by accelerating the reversal of the tide.
Founded in Australia in 2016, the key ingredients of the eco-luxury skincare brand: moringa, tamanu and aloe vera, have been used for centuries to beautify and heal irritated skin.
Moringa seed oil repels free radicals and keeps hair clean and healthy. It also helps protect skin cells from damage due to its protein content. Plus, its moisturizing and detoxifying properties help stimulate skin and hair.
Pressed from the nuts of tropical trees, tamanu oil is native to Polynesia. A 2015 study confirmed the healing and antibiotic properties of the oil. With the oil having been used in the treatment of scars in hospitals.
The most famous of the three key ingredients used in this natural and organic care product should be aloe vera, and although its taste may divide opinion when consumed as a drink, the short-stemmed medicinal plant has been used for thousands of years. Its gel contains powerful antioxidants and is known for its antibacterial, antiviral and antiseptic properties.
“I only use products that are paraben-free, sulfate-free and preferably certified organic, as I find them to be much gentler on the skin, less irritating, and less likely to have a long-term negative impact on my skin. and the environment “, states Liz johnston, Founder and Director of VATÉA.
“I am proud to be part of the movement [that has] challenged large multinationals to create safer, natural and organic skin care, not full of toxins and at the expense of their customer.
“Additionally, I am extremely proud when a customer leaves a review that not only mentions the effectiveness of our shampoo, but also the greatest benefits for their life,” she continued.
The company’s best-selling sulfate-free shampoo, called Kind Shampoo, received the Editor’s Choice Award from the Organic Beauty Award. Additionally, its line of body washes, oils, lotions and moisturizers, and more, continues to garner praise and rave reviews from fans around the world.
Here’s what a fan had to say:
“The shampoo and conditioner is adorable and leaves your hair hydrated without any heavy residue. The body wash lathers really well and cleanses without feeling like you’ve just lost your top layer. And the moisturizer, I love it! “